SOUND TRIBE is a dynamic and diverse online music TV show hosted by Natalie Williams and her house band.

Moving away from traditional formats, the series is as much about the members of the band and their projects as the big name artists performing with them.

Week by week the viewer will discover their stories as SOUND TRIBE invites them 'backstage' to see the real personalities and experiencing how artists and performers work behind the scenes and their interaction with each other.

Encouraging collaboration between major acts and emerging talent, the series is a true reflection of our rich global music culture. The first series will feature a diverse line-up such as: Beth Ditto, Jamie Cullum, Lily Allen, Dizzie Rascal, Tawiah, Ladyhawke, Jamie Lidell, Amy Winehouse and The Noisettes.

The series will be hosted by The Telegraph online, www.telegraph.co.uk which is currently the UK's leading online newspaper. The TV show will be featured every Thursday in the paper's double-page arts section.

SOUND TRIBE will run in conjunction with SOUND TRIBE LIVE (www.soundtribelive.com), which we run in partnership with Soho House Group, creating exclusive live music events featuring renowned artists in intimate venues including Shoreditch House, Soho House NY and soon to be Soho Beach House, Miami.

The first SOUND TRIBE is expected to launch Autumn '09.